Digital Marketing Masterclass: Grow Any Business Online

About this course

Learn practical digital marketing you can use straight away - for your own business, an employer or freelance clients. Every lesson includes a carefully chosen video AND full reading notes with examples, a "Try it" task and key takeaways, so you can watch, read, or both. Videos come from trusted sources including Google Search Central, HubSpot, Ahrefs, Semrush, Shopify, Sprout Social, Loves Data and Analytics Mania. What you will learn • Digital marketing foundations: channels, owned/earned/paid media and the marketing funnel • Brand strategy, customer personas, positioning and SMART goals • Landing pages that convert and a strong Google Business Profile • SEO: how search works, keyword research, local SEO, Search Console and AI search • Content marketing and copywriting formulas (AIDA, PAS, FAB, BAB) - and using AI for drafts responsibly • Social media marketing on Instagram, TikTok and LinkedIn, with a content calendar • WhatsApp Business: profile, catalog, labels, quick replies and broadcasts • Email marketing with Mailchimp and influencer partnerships • Meta (Facebook/Instagram) ads, the Meta Pixel and retargeting • Google Ads search campaigns and high-intent keywords • Google Analytics 4, UTM tracking and marketing maths (CTR, CPC, CPA, ROAS) • Rules and ethics: consent, data protection (NDPA 2023), ARCON and disclosure What you get • A video and reading notes in every lesson • 11 quizzes and a final exam with a certificate • The Digital Marketing Playbook: channel map, funnel KPIs, one-page plan, persona template, copywriting formulas, SEO checklist, ads budget maths, email checklist, UTM guide, 15 metrics with formulas, rules & ethics and a specs sheet • Marketing Planning Templates: SWOT, SMART goals, competitor analysis, budget planner, content calendar and campaign report • 4 hands-on projects for a fictional Kaduna bakery, each with a STARTER pack and a FINAL model answer: 1. One-page marketing plan 2. SEO landing page + Google Business Profile 3. 2-week social & WhatsApp campaign 4. Capstone: Google & Meta ads plan with analytics report Who this course is for Business owners, entrepreneurs, students, job seekers, marketers and anyone who wants to grow a business online. No experience needed. What you need A smartphone or computer with internet. Most tools used have free versions.