YouTube Masterclass: Your Complete Guide to YouTube Success

About this course

Build a YouTube channel the right way - from choosing your niche to your first 1,000 subscribers and beyond - with a video in every lesson, many of them official videos from YouTube Creators and Creator Insider. What you will learn • How YouTube's recommendation system really works • Choosing a niche, a viewer and a channel promise; finding video ideas people want • Setting up your channel: name, handle, banner, description, trailer and YouTube Studio • Filming with a phone: framing, lighting and clear audio on a budget • Scripting: hooks for the first 30 seconds and structure that keeps viewers watching • Editing workflow for computer and phone • Titles, thumbnails, Test & Compare, descriptions, chapters and captions • YouTube Shorts that get discovered - and connect to your long videos • Analytics: CTR, retention, typical retention and your first 1,000 subscribers • Community, comments and live streaming (including OBS) • Monetisation: YouTube Partner Program levels, fan funding, sponsorships, Shopping and affiliates • Copyright, Content ID, Community Guidelines, AI disclosure and avoiding burnout What you get • A video in every lesson - including official videos from YouTube Creators and Creator Insider • 11 section quizzes and a final exam with a certificate • The YouTube Channel Playbook: launch and upload checklists, 25 title formulas, thumbnail checklist, 15 hook formulas, description & chapters template, analytics cheat sheet, monetisation requirements, copyright/policy/AI guide, 30-day launch plan and specs sheet • A Content Strategy Planner: strategy canvas, ideas tracker, 12-week calendar and series planner • 4 hands-on projects, each with a STARTER pack and a FINAL model answer: 1. Channel launch kit 2. Your first tutorial video (script, chapters, captions) 3. A 5-part Shorts series 4. Capstone: 90-day growth & monetisation plan with media kit Who this course is for Beginners and small creators, students, teachers, businesses and anyone who wants to share knowledge or grow a brand on YouTube. What you need A smartphone or camera, a free Google account and a free video editor. No experience needed.